Zionna Hanson

Zionna Hanson

Healer & Founder

Zionna Hanson

Zionna Hanson
Healer & Founder

LB

z@zionna.org
Long Beach, CA

I help my late 1900's peeps age and feel well. For 25 years I've helped people heal — with my hands as a massage practitioner and energy healer, and at scale as the founder of Barbells for Boobs, where one workout in a parking lot became a global movement that raised over $20 million and impacted more than 100,000 lives.

PUMAReebokCrossFitYETIELEIKOWHOOPCancerCare
(01)

About

In 2009, my 26-year-old best friend found a lump and was told she was too young for a mammogram — come back at 40. She pushed for screening anyway and was diagnosed with breast cancer. So I gathered 60 friends in a parking lot, we did the workout "Grace" — 30 clean & jerks for time — and raised $4,000 for her care. Barbells for Boobs was born.

For 13 years as Founder & CEO, I grew Barbells for Boobs into a global 501(c)(3) redefining the standard of care in breast health — the first nonprofit founded by a woman in the CrossFit space. We impacted over 100,000 lives, raised more than $20 million through community-driven events and partnerships with brands like PUMA, YETI, and ELEIKO, funded 54,000+ screening procedures, and built movement-first survivorship programs reaching women in 8 countries.

Today I've returned to my first calling: State of Zionna, my massage and energy-healing practice. Trained in professional sports massage at Ashmead College in Seattle, I've spent two decades practicing sports rehabilitation, Reiki, and specialized therapy. My alternative face-lifting technique has grown into my newest venture: MYFC, a facial fitness app that delivers guided routines through video, audio coaching, and real-time face tracking.

(02)

Work Experience

MYFC

Long Beach, CA

Founder

2026 – Present

STATE OF ZIONNA

Huntington Beach, CA

Owner & Massage Therapist

Jul 2000 – Present

BARBELLS FOR BOOBS

Santa Ana, CA

Founder & Chief Executive Officer

Apr 2010 – Apr 2023

NEXT LEVEL PERFORMANCE

Lake Forest, CA

Founder & Owner — CrossFit Affiliate

Est. 2009

(03)

Skills

Nonprofit Leadership, Fundraising & Development ($1.5M annual), Brand Partnerships, Cause Marketing, Community Building, Public Speaking, Event Production, Digital Product Strategy.

Sports Massage & Rehabilitation, Facial Fitness & Natural Rejuvenation, Reiki & Energy Work, Pregnancy & Chair Massage, Specialized Condition Therapy, Breast Health Education, Olympic Weightlifting.

(04)

Projects

"Grace" — The Workout That Started It All

"Grace" — The Workout That Started It All

What began as 60 friends doing 30 clean & jerks in a parking lot became an annual global fundraiser hosted by thousands of gyms — raising more than $20 million in its first decade.

National Early Detection Program

National Early Detection Program

Built a national program funding breast cancer screening for young and underserved people regardless of age or insurance — over 54,000 procedures funded through breast centers across the country.

RAD — Resources After Diagnosis

RAD — Resources After Diagnosis

A movement-first survivorship program pairing physical activity, community support, and exercise-oncology education — serving nearly 500 women across 8 countries.

Leading Lady — Harry Connick Jr.

Leading Lady — Harry Connick Jr.

Featured as a "Leading Lady" on the Harry Connick Jr. show, sharing the Barbells for Boobs story — and the fight for early detection — with a national audience.

(05)

Partners

Movements aren't built alone. Partnerships that carried the mission further:

PUMA

PUMA

Multi-year partner since 2020 — including a 12-piece collaborative collection supporting Resources After Diagnosis.

YETI

YETI

Brand partner backing community-driven fundraising events and campaigns.

ELEIKO

ELEIKO

The barbell maker itself — equipment partnership powering fundraising events in gyms worldwide.

CROSSFIT

CROSSFIT

The community where it all started — thousands of affiliate gyms hosting "Grace" fundraisers worldwide every year.

REEBOK

REEBOK

Early apparel partner amplifying the mission across the functional fitness community.

WHOOP

WHOOP

Partnership supporting breast cancer research through wearable health data.

CANCERCARE

CANCERCARE

Partnered to launch a national breast cancer support line staffed by oncology social workers.

(06)

Education

Ashmead College

Professional Sports Massage Therapy.

Sports rehabilitation, traditional therapy, Reiki, chair and pregnancy massage — Seattle, WA.

2000

Long Beach City College

Prerequisites, Dance.

1999 – 2001

Long Island University

Long Island, NY.

(07)

Let's Talk

If you're looking for someone who builds movements with heart, grit, and uncompromising standards — I'm ready to jump in.

z@zionna.org